How Kouo
Works

From competitor insights to consistent growth — here’s what’s happening under the hood.

How Kouo
Works

From competitor insights to consistent growth — here’s what’s happening under the hood.

How Kouo
Works

From competitor insights to consistent growth — here’s what’s happening under the hood.

Trusted by 1000+ companies of all sizes

Trusted by 1000+ companies of all sizes

How it works

How it works

Research Competitors (or Upload Your Own)

Research Competitors (or Upload Your Own)

We scan your chosen competitors or allow you to upload your own references.

Our system downloads and analyzes hundreds of ads across Meta, TikTok, Google, and more.

It looks at creative formats, messaging angles, offers, and performance patterns across your category.

Outcome: Discover what top-performing brands are doing right, and where there are untapped gaps.

Research Competitors (or Upload Your Own)

We scan your chosen competitors or allow you to upload your own references.

Our system downloads and analyzes hundreds of ads across Meta, TikTok, Google, and more.

It looks at creative formats, messaging angles, offers, and performance patterns across your category.

Outcome: Discover what top-performing brands are doing right, and where there are untapped gaps.

Strategic Opportunity Mapping

Strategic Opportunity Mapping

We break down competitor ads by strategy, not just visuals.

Each message, hook, and visual style is grouped by concept so we can find:

Gaps your brand hasn’t explored

Formats that dominate your category

Offer and positioning mismatches

Outcome: A clear hypothesis list of what to test, ranked by opportunity.

Strategic Opportunity Mapping

We break down competitor ads by strategy, not just visuals.

Each message, hook, and visual style is grouped by concept so we can find:

Gaps your brand hasn’t explored

Formats that dominate your category

Offer and positioning mismatches

Outcome: A clear hypothesis list of what to test, ranked by opportunity.

Generate and Launch Structured Tests

Generate and Launch Structured Tests

Based on those hypotheses, we generate hundreds of creative variations (text, visuals, offers).

These are grouped into structured tests—so you're not guessing what worked.

You can include your existing assets or let our engine build new ones in your brand voice.

Outcome: High-volume, controlled testing of creative ideas—at the scale of an entire agency.

Generate and Launch Structured Tests

Based on those hypotheses, we generate hundreds of creative variations (text, visuals, offers).

These are grouped into structured tests—so you're not guessing what worked.

You can include your existing assets or let our engine build new ones in your brand voice.

Outcome: High-volume, controlled testing of creative ideas—at the scale of an entire agency.

Optimise Based on Real Results

Optimise Based on Real Results

Winning ads are automatically detected and scaled.

Losers are paused early to protect budget.

Budget is dynamically reallocated based on performance, not vanity metrics.

Outcome: Your spend flows to what actually drives results—in real time.

Optimise Based on Real Results

Winning ads are automatically detected and scaled.

Losers are paused early to protect budget.

Budget is dynamically reallocated based on performance, not vanity metrics.

Outcome: Your spend flows to what actually drives results—in real time.

Weekly Reports & Smart Alerts

Weekly Reports & Smart Alerts

Weekly Reports & Smart Alerts

Every week, we send a report showing:

What improved

What to double down on

What’s underperforming

Daily monitoring triggers anomaly alerts: if your top ads crash unexpectedly, we notify you and recommend next steps.

Outcome: You stay in control, without being stuck in the weeds.

Want to see it in action?

Want to see it in action?

Book a demo or start your trial and let the system identify, create, and optimise your next winning ad.

Book a demo or start your trial and let the system identify, create, and optimise your next winning ad.

Shelby Stephens

Founder Growth Match

“Using Kouo was one of the best decisions of using we made when we launched our product, it took care of everything and got customers flooding in!”

Shelby Stephens

Founder Growth Match

“Using Kouo was one of the best decisions of using we made when we launched our product, it took care of everything and got customers flooding in!”

Shelby Stephens

Founder Growth Match

“Using Kouo was one of the best decisions of using we made when we launched our product, it took care of everything and got customers flooding in!”

975

Clients Served

975

Clients Served

275%

AVG ROAS improvement

275%

AVG ROAS improvement

Ready to get started?

Ready to get started?

Take the guesswork out of your marketing—Kouo’s AI-powered platform learns from the best in your industry, automates ad creation and management, and provides real-time insights so you can maximize ROI effortlessly. Get started today and turn data into growth!

Book a demo

Book a demo

Curious to learn more? Book a demo to get a full walkthrough of the platform and see how Kouo can transform your marketing with AI-driven ad optimization.

See it in action

Get a live walkthrough of how Kouo automates ad creation and testing.

Ask your questions

Learn how AI-driven optimization can fit your specific needs.

Get started easily

Discover how to run a free test before committing.

We help to grow fast, so get started

We help to grow fast, so get started

2 Eastbourne Terrace, London, W2 6LG

shaan@kouo.io

Join our mailing list to learn more.

Join our mailing list to learn more.

© Copyright 2025, All Rights Reserved by Kouo

© Copyright 2025, All Rights Reserved by Kouo

© Copyright 2025, All Rights Reserved by Kouo